Totême of Simplicity.

by Cashmere Wrap & Macadamia Nuts

Elin Kling, a Swedish fashion icon and entrepreneur, puts her Scandi fashion gen and own sense of style into Totême designs, bringing luxurious basics into the market. There is no ostentation or unnecessary noise, the look is simple and clean.

In a recent interview for  Elle Danmark magazine Elin Kling shared that her biggest inspiration comes from within, in the creative process she designs pieces she herself would like to have in her own closet. The minimalistic, seasonless appeal is what speaks to me, because with Totême one is not chasing after recent fashion, but rather keeping a safe distance from it, discreetly and elegantly.

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(Photos: http://www.toteme-nyc.com)

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