A.P.C. The Brand of Basics.

by Cashmere Wrap & Macadamia Nuts

Atelier de Production et de Création, in short A.P.C., was established by Mr Jean Touitou in 1987, as an opposition to an ostentatious and flamboyant fashion that in those days reigned in Paris. The philosophy behind A.P.C. designs is of simplicity and minimalism, deriving from the belief that clothes should never overshadow a person wearing them. Inspired by workwear and classic chic, A.P.C. became known for their well tailored, simple wardrobe essentials, that are free of embellishments and any esthetic noise.

It is no wonder why the brand was and still is so successful, an A.P.C. lookbook is a sole definition of quality basics that every wardrobe should have. In the world of fast, loud fashion, there still is room for modest and thoroughly simple designs, hope there will be more to follow.

Photos: www.apc.fr