From the Bookshelf. “Show Your Style.” by Aimee Song.

by Cashmere Wrap & Macadamia Nuts

SHOW YOUR STYLE

When it comes to Instagram, Aimee Song knows well what she is talking about. It is enough to check the number of followers linked to her account – 4,6 million as per today. I am convinced this is her trade and when reading the book, the initial impression is confirmed. The author of “Show Your Style” gives her readers many practical advices on how to establish, develop and maintain Instagram presence aiming for followers and social media recognition. In her book Aimee shares  her tips on taking professional photos and building a consistent feed that will be coherent and visually attractive.

All well and true, but to make it really happen all your waking hours should be dedicated to this task, because the amount of time and effort needed to create a single “great shot” is overwhelming. In my opinion, naturally. What is more, it is no secret that having an attractive face and a good physique, agenda filled with many exotic travels, pretty clothes and expensive accessories will further contribute to the visual side of any Instagram profile.

So was this book a good reading? Yes and no. Yes, because it is written in a light, entertaining way, well edited and illustrated with good pictures, not to forget a genuinely good advice and practical tips. No, because some of those tips are either unrealistic or too time consuming for an average Instagram user, who is no longer twenty-something and living less than a glamorous life balancing career with family.

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