Sometimes I wonder whether a timeless fashion is just another urban legend that some people are desperate to believe in. With my conviction that some classic pieces and styles never age, I definitely belong to this group of “believers”. Looking at fashion magazines from yesteryears, it is pretty obvious that most outfits featured in editorials would never make it back to glossy pages today. All crazy accessories, revivals of fashions inspired by popular TV series (does “Madman” and “Boardwalk Empire” still ring a bell?), long forgotten it-bags, odd looking sunglasses that were just the thing back in 2015… I remember buying a lovely 20ties inspired dress at Zara, it had fringe, sequins and was so “in” around the time when “The Great Gatsby” movie was released, but will I surprise anyone saying that I never wore it and donated it to charity with a price tag still on, doubting that anyone would buy that dress again…
Nowadays fashion is a spending game, not to call it a loosing game, if you want to be in it, get your credit card ready and make some extra space in your wardrobe by letting go of what you purchased the last season. Does this sound scary? To me it does, this vicious circle of buying and tossing, tossing and buying, fuelled by fashion magazines, blogs and social media. I was really stunned to read recent articles praising H&M and presenting it’s history, no wonder – the concern is in some trouble as the revenue drops, more publicity is a matter of need to boost sales. It is no secret that most fashion magazines and successful blogs will write such pieces to please their major advertisers, in the fashion world this is a common practice.
On the other hand, there still are clothing brands and manufacturers that do not subscribe to this, making collections that age gracefully and are not destined to be forgotten when the new season comes. Beautiful pictures from this post come from Protagonist lookbook. It wouldn’t be any unusual, if not for a fact that this is 2014 collection, yet it looks as great as designed today. This is what I mean by timeless fashion, immune to passing trends and as classic and elegant in 2014 as in 2017 and beyond.