Ever since I started my blog, Filippa K was featured on several occasions and over the time this brand became one of my favourite. I was almost proud to see the launch of their new campaign called #NotThatComplicated and simply have to write about it. The idea of #NotThatComplicated is based on a philosophy in which simplicity is the purest form of luxury and the guiding principle is to shop less but with greater consciousness and care. Once you do, the way is to own fewer items and use them in rotation, being creative and true to your own sense of style.
My adventure with less is more began in 2013, when I had a period of being out of work with a limited budget and an increasing frustration of having a closet full of clothes and very little to wear. With an extra time on my hands, I started reading more on the quality vs quantity, as well as on how to get more with less. This in turn lead to a major wardrobe clean up and revisiting my whole idea about style and fashion. What I like the most about Filippa K’s initiative is that a clothing brand tells its customers they do not need to buy so much, that in fact they should purchase and own less remembering that basic pieces and a capsule wardrobe can go a long way, if all of them are of the best quality and mixed with some imagination.
It seems that there is an increasing number of people tired with the constant urge to get more and ready for owning less. The growing number of publications on the subject of becoming a minimalist, documentaries, blogs and interviews is a sign that an extensive consumption is not for everyone. Hopefully more brands will pick the initiative and start educating consumers on responsibility and moderation.